Defined as a set of interventions that are designed to enhance the functioning of individuals as well as alleviating their health conditions - this is what forms the concept of rehabilitation. In simple words, rehabilitation can help a child, adult, or an older person to be independent and interact with their surroundings in a much easier manner. It also helps in ensuring that individuals can participate in their fields of interest that are related to education, work, or even recreational. In addition to this, putting an individual with disabilities for rehabilitation also makes them aware of meaningful life roles which they learn and try to inculcate in their day-to-day lives.
Numerous rehabilitation centres in India offer help to individuals facing any health-related challenges. In fact, many such organisations have come forward to contribute and make it a part of their Corporate Social Responsibility (CSR) activities. Rehabilitation addresses various underlying conditions like pain, etc. and helps in improving the functioning of an individual’s everyday life.
Rehabilitation is highly individual-centric. Every intervention or program set up by the centres and taken up under Corporate Social Responsibility depends on the goal and preferences of the individuals. This ensures that the ones undergoing rehab activities are comfortable. The rehabilitation workforce consists of various health professionals that include psychiatrists, physiotherapists, rehabilitation doctors, and so on. In addition to this, with the contribution from the CSR activities of the Indian companies, the workforce is getting stronger.
Social rehabilitation, also a CSR activity, deals with more sensitive matters that help individuals stay on par with the new-age era and so on.
Social rehabilitation can be defined as: –
As a part of the CSR activity , more and more organisations are helping social rehabilitation centres to deliver the best quality of care and service. Social rehabilitation programs are designed in such a way that individuals develop social skills and support. This, in turn, helps them to gain more confidence and comfort in interacting with their surroundings, thus enabling the individuals to be a part of the community again.
Organisations undertaking corporate social responsibilities organise activities like social awareness camps, fashion and cultural shows for disabled people, talent hunt activities, and much more.
There is a gross misconception that only people with mental disabilities require such rehabilitation. The truth however is that anyone who suffers from depression, emotional stress, difficulty in communication, and so on requires social rehabilitation as it helps them improve their life for a better future. Thus, it becomes a social responsibility to organise and participate in activities that can help reduce a broad range of disabilities and conditions, making the sick confident about reconnecting with the world outside. In addition to this, rehabilitation also ensures that any complication related to the individual’s mental or physical health is prevented and reduced.
Today, many organisations proactively organise activities under corporate social responsibility and lead this kindhearted investment. However, It is not just the responsibility of corporate organisations to participate in such social activities. It also becomes your duty as responsible citizens of this country that you take part in activities that help socially-challenged individuals come out of their shell and interact with the community. At Narayan Seva Sansthan, we contribute to this cause by organising various social rehabilitation drives such as de-addiction camps, blood donation camps, and so on.
Corporate social responsibility refers to business practices and policies that aim to have a positive impact on the world. CSR is essential as it aims to help reduce environmental externalities, encourage employee involvement, and give to charity. One of the most common goals of these initiatives that are centred around corporate social responsibility is to assist the poor and improve their living conditions.
In today’s world, how a company gives back to its society through CSR activities immensely affects the environment. Acts for the greater good are critical and that’s where a company’s corporate social responsibility comes into play. CSR activities are broken down into four categories: environmental responsibility, ethical responsibility, philanthropic responsibility, and economic responsibility.
The corporate social responsibility (CSR) activities of a non-governmental organisation (NGO) like us reflect a corporate body’s continuous commitment to promote social well-being through discretionary business practices and ethical and economical contributions of organisational resources.
There are four different types of CSR activities: . Environmental: It is a belief that organizations should behave in an environment-friendly way. . Philanthropic: This responsibility means every business should donate a portion of their earnings to support worthy causes and try to make the world and society a better place. . Ethical: Every business should operate in a fair and ethical manner. . Economic: Prime among CSR activities, the end goal of a business should not be maximizing profits but should positively impact the environment and society.
Some good examples of Corporate Social Responsibility activities are: . Minimizing carbon footprint . Involve in some charity work . Investing in environment-friendly businesses . Volunteering with NGOs on different activities aligned with corporate social responsibilities . Improving labour policies . Implementing environment-friendly corporate policies
There are a number of Indian companies that are involved in CSR activities. For example: . Tata Chemical: This organization is serving deprived communities present in their area of operations. . Infosys: This leading software company is sensitive towards vigilant utilization of natural resources. . Coca-Cola Multinational: This company aims to contribute at least 1% of its annual income to charitable causes. There are many more Indian companies undertaking such CSR activities.
Embracing CSR activities not only have a positive impact on society and the environment but also brings benefits to the company as well. Some of the best benefits of CSR activities include: . It builds public trust. . Helps in increasing the profit. . Results in increased sales and customer loyalty. . Organisational growth. . Helps in employee satisfaction. Choose CSR activities that align the best with your organization’s ethos.
You have to take deliberate action to implement successful offline or online CSR activities for your company. Here are the important steps that help to conduct a CSR activity: . Set your goals clearly. . Take internal recommendations on what online CSR activities matter to the company. . Set the budget for the CSR activity. . Run an analysis of current CSR activity, if any. . Launch your CSR activity.
Narayan Seva Sansthan Seva Dham Seva Nagar, Hiran Magri, Sector -4, Udaipur (Rajasthan) - 313001 INDIA
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